FairTech

FairTech is a digital marketing agency that helps businesses attract customers online through search engine optimisation, paid advertising, automation, consulting and training. Its head office is on Merchants Street in Valletta, the capital's main commercial street, but the work is delivered remotely, so a UK company can use it without travelling. The agency has worked in the field since 1999 and has served clients in more than 120 countries.

For UK readers thinking of starting, moving or growing a business in Malta, or simply wanting more customers online, it is a single source for strategy, execution and staff training. On VisitMalta.co.uk it appears in our directory of marketing agencies in Malta, and you can contact it through the form on this page.

Who FairTech is

FairTech was founded by Patrik Mühlematter, who started his first business at sixteen and, after a period of burnout, turned to learning digital marketing. In 1999 he built a scuba diving portal that reached a million visitors a year, and other business owners began asking him to do the same for them. That demand grew into the agency.

The agency is built around the aim of creating a lead-generating system tailored to each client rather than a one-size-fits-all package. The process is customer-centric and focuses on the client's own customers to decide which techniques will pay off. The in-house team has 18 specialists, including SEO strategists, analysts, consultants, advertising specialists and social media professionals, and a Digital Marketing Lab is used to test new ideas. Since 2020 FairTech has been an official partner of the GoHighLevel automation platform.

Search engine optimisation

SEO is the core service. The full-service option combines strategy, on-site and off-site optimisation, inbound linking, content marketing, public relations and conversion optimisation, with monitoring and reporting in non-technical language. The aim is to improve visibility in search results and turn visitors into leads and leads into customers.

Local SEO is offered separately for businesses that depend on people searching near them, such as shops, clinics and restaurants, and the same approach works for international firms. A web audit examines why a site is not producing leads, looking at the keywords it should appear for and the journey a visitor takes, and ends with specific recommendations. Consulting can be bought on its own, alongside SEO, or even if you work with other agencies, and the team collaborates with your designers and developers when you plan or rebuild a website.

Paid advertising, reputation and automation

Pay-per-click advertising is used to generate traffic quickly while a longer-term SEO plan takes effect, and it also shows which search terms lead to sales. Online reputation marketing helps businesses gather recent positive reviews so that new customers feel confident in choosing them, and the agency offers reputation packages and an audit.

Automation is the other big theme. Through GoHighLevel the agency sets up systems that follow up leads, add enquiries to a CRM, capture referrals, book appointments, send reminders by text message and collect reviews. It also offers two AI products: BoostyChat, a website chatbot that answers visitors, warms up leads and books appointments, and BoostyAI, an assistant for routine marketing and sales tasks. Small business owners who struggle to keep up with marketing may find these tools a practical way to save time. Packages are all-inclusive for clients who want a team working on their online presence month after month.

Training and the Digital Marketing Academy

FairTech's Academy provides online courses, events and do-it-with-me workshops for entrepreneurs who want to understand the work so they can direct and monitor it, for owners and team members who will do it themselves, and for agencies and freelancers who want to add marketing as a service. Subjects include local SEO, building a steady client acquisition process, writing sales pages and creating persuasive video, alongside free e-books on online reputation, passive income products and SEO-ready websites. One-to-one consulting and weekly group coaching sessions are available as well.

Prices for courses are shown in the agency's own online shop, so check the current figures there or ask when you enquire.

Who it works with

The agency serves businesses of every size, from sole traders to multinational groups, in all kinds of industries. That includes Maltese companies in sectors such as iGaming companies in Malta and financial services, and overseas owners who are planning a Maltese base with help from advisers such as CLA Malta. Remote workers who have settled here can read our digital nomad guide.

For tax and structure questions, see our Malta tax guide for UK nationals; marketing agencies do not give that advice.

Where to find the office and how to start

The head office is at 86 Merchants Street, a short walk from St John's Co-Cathedral and the rest of the old city described in our Valletta guide. Most contact happens by video call, and the agency invites prospects to a virtual coffee and a free strategy session. A free review of your online reputation is also offered.

To begin, use the VisitMalta.co.uk enquiry form on this page and we will pass your message to the agency. Mention your business, your target audience and the result you want, whether more enquiries, more bookings or better search rankings.