Sancho

Sancho is a creative-led marketing agency made up of what it calls thinkers, doers and creators. It focuses on three things, brands, campaigns and websites, and its stated purpose is to help businesses define how they show up and move forward with clarity. The agency has worked with more than 200 businesses, from food and drink start-ups to banks.

Its office is in Santa Venera, a convenient base for meeting clients, within Malta's Central Business District, a short distance from Valletta and the Msida and Gżira business areas. On VisitMalta.co.uk it is part of our directories of marketing agencies in Malta and graphic designers in Malta.

Brands, campaigns and websites

Brand work starts with strategy and creative direction, then builds a complete system that aligns visuals, voice and values into one identity. The brands are designed to perform online, on social platforms and on mobile, and the agency also has years of experience in print, from packaging to collateral.

The agency works with founders, CEOs and leadership teams to shape defining ideas and to build the strategy and design systems that carry a business through growth and scale. Each output is meant to be consistent at every touchpoint, whether the customer meets the brand on a screen, on a shelf or at a bus shelter.

Campaigns combine insight and creativity and are planned to deliver measurable results across digital and physical channels, including media planning, paid and organic social media and outdoor advertising. For websites, Sancho handles interface design, user experience testing and development, building responsive sites designed to evolve with the business.

Projects and clients

The portfolio covers hospitality, retail, finance and corporate clients. Recent projects include Smuwdee (food and beverage), Malta International Airport (aviation), P. Muscat Opticians, A2CO (advisory), Scoop and Date, Payhound (financial services), Bank of Valletta and Idea College. Past projects include Rise Fitness, Beacon Finance, Institute for Education and Haystack.

If your business is in financial services or planning to start up here, our Malta financial services overview and our guide to Malta's corporate tax structure are useful before you invest in a brand. Visitors arriving at the airport will want our guide to flights to Malta.

How a project works

Every project begins with a discovery workshop to align on goals, audience and market. A creative sprint follows, in which the team defines the strategy and shapes the creative direction internally. The agency then presents its thinking, walks through the reasoning and refines the work with you. Finally it launches and manages the project end to end, optimising against agreed performance measures.

The process is collaborative and flexible, so you are involved at every stage and the agency tries to remove unnecessary red tape around delivery. Timescales depend on scope. Smaller jobs such as a brand refresh or campaign assets can take a few weeks, while a full website design and build may run for several months. Pricing is flexible, with project-based rates, retainers or a combination. A tech or finance firm may find our CLA Malta partner page and the 4Sight Group business page helpful alongside.

The team and getting started

The leadership includes Matthew Spiteri as CEO and Creative Director, Martina Gauci as Strategy and Marketing Partner, Salvatore LaMagna as Graphic Design Lead and Danjel Buttigieg as UI and UX Lead. The agency puts the client's goals ahead of its own portfolio and aims for international quality, and its values include curiosity, empathy, a can-do attitude and humility.

If you are moving a business here, our Malta relocation guide and digital nomad guide cover the practicalities. To talk to Sancho, use the VisitMalta.co.uk enquiry form on this page and we will pass your message to the agency.